Tinne Teugels
How to make a fintech story stick - and why romcoms may just be your best guide
In B2B, we move fast in an often crowded market, competing for attention to build credibility. So, what makes a story stick in #fintech?
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Tinne Teugels
Jan 111 min read
Are you a B2B Marketing Genius?
Are you a B2B marketing genius that can create a meme from this video?
Tinne Teugels
Jan 31 min read
Embracing change in B2B marketing: what's in and out for 2024
What should you, as a B2B marketeer, be thinking of in 2024? How can you embrace change? Here's our list of ins and outs.
Tinne Teugels
Oct 25, 20232 min read
Unlocking AI's potential in 2024: innovative marketing and PR strategies for fintech & tech players
Welcome to 2024! According to Forrester, next year, agencies will bet big on “brand-specific” AI models. Its recent report, Seize The...
Tinne Teugels
Mar 28, 20224 min read
5 reasons why we partnered with StackAdapt
Read more about programmatic advertising, how it helps you build a long-term sustainable funnel and why we opted for StackAdapt as our DSP.
Tinne Teugels
Feb 13, 20193 min read
A match made in heaven
How to find the right marketing agency? Industry experts and influencers share their insights as to what makes a great agency match.
Tinne Teugels
Sep 3, 20181 min read
How to plan content (infographic)
How to create a year's worth of content in 60 minutes.
Tinne Teugels
Aug 31, 20181 min read
A New Era for Public Relations
Once the ugly stepchild in the Martech landscape, PR players like Cision Analytics are now taking the helm and changing the game.
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Aug 17, 20184 min read
How to Get Off the Ground With Social Selling
In today’s digital world, social selling is of vital importance. There are a number of benefits to using social platforms to increase...
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Aug 3, 20181 min read
Social Selling: 5th Times a Charm
Well there’s some food for thought. If 80% of sales are made after the 5th contact with a prospect, but only 10% of salespeople are going...
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