Most of us probably already know that there is no Staples marketing button that says: That was easy.
However, with a significant shift from traditional methods towards more adaptive, data-driven, and customer-centric approaches, we have to acknowledge that B2B marketing is evolving faster and more drastically in 2024 than ever – which may mean making some brave decisions.
So, what should you be thinking of? How can you embrace change and lead this evolution?
Ins
Contextual Advertising
Brand building
Original, authentic content
Qualified buying groups
Community management
Non-traditional media and emerging platforms
Executive thought leadership
Outs
Traditional PPC ads only
Traditional demand generation
AI-generated content
Marketing qualified leads
Templated, transactional campaigns
Pay to play
Product focused marketing
We’d love to hear your thoughts! How are you evolving your B2B marketing strategy and tactics in 2024?