Embracing change in B2B marketing: what's in and out for 2024

Most of us probably already know that there is no Staples marketing button that says: That was easy.

However, with a significant shift from traditional methods towards more adaptive, data-driven, and customer-centric approaches, we have to acknowledge that B2B marketing is evolving faster and more drastically in 2024 than ever – which may mean making some brave decisions.

So, what should you be thinking of? How can you embrace change and lead this evolution?

Ins

• Contextual Advertising

• Brand building

• Original, authentic content

• Qualified buying groups

• Community management

• Non-traditional media and emerging platforms

• Executive thought leadership

Outs

• Traditional PPC ads only

• Traditional demand generation

• AI-generated content

• Marketing qualified leads

• Templated, transactional campaigns

• Pay to play

• Product focused marketing

We’d love to hear your thoughts! How are you evolving your B2B marketing strategy and tactics in 2024?